Raw Edges x T2 Tea
Mouth-watering tea. Cutting edge design. Our collab with Raw Edges covers it all.
For over 20 years now, T2’s been all about experimenting, collaborating and re-inventing the humble cuppa. That includes looking at ways we treat colours, shapes and design from everything including packaging to our in-store experience.
So when the London Design Festival 2016 loomed, we decided to team up with award-winning design team Raw Edges for a fresh take on a few of our tea faves. After all, their bold and thought-provoking work reflected the way we approached tea and was a chance to look at tea differently, yet again.
As part of our collaboration, we set a challenge to Raw Edges to redesign our Green Rose, Strawberries & Cream and Earl Grey Royale gift cubes. Raw Edges went back to the drawing board and explored the colours, smells, textures and shapes found in the raw ingredients that make up each tea, and how they change during the brewing process.
Alongside the limited packaging range, Raw Edges also created an adaptation of the design for a window in our T2 Redchurch Street store, in Shoreditch. These small packs a serious pop on our tea shelves. If you’re near T2 Redchurch Street, make sure to duck in and pick a few up for yourself!
Each hand-drawn design reflects the journey from raw tea to finished drink, taking inspiration from what’s on the inside and transforming it into a visual spectacle realised on the outside of each box.