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Responsible Drinking

Your favourite tea is now B Corp certified


We are now proudly part of a global community of over 3,000 companies doing business that puts people and place first – by reducing inequality, lowering levels of poverty, creating healthier environments, building stronger communities and imbuing jobs with dignity and purpose. We’ve made some radical changes and we’ve now got the top certification in the world to prove it.

Read on to discover what it means to be a B Corp and how we got there.

What is a B Corp?

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and non-profits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

How did T2 become a B Corp?

To become certified as a B Corp, a company has to demonstrate that they use profits and growth as a means to a greater end: positive impacts for their employees, economies, communities, and the environment.

Being a B Corp organisation means we are now part of a global movement intent on redefining success in business by challenging companies to be both the best IN the world and do the best FOR the world.

Here’s a snapshot of just a few of the changes we’ve made to help us get to B Corp status.

Product & packaging

Product & packaging

  • In 2020 we will source 72% of our tea ingredients as certified sustainably sourced, with the remaining 28% on track to be certified sustainably sourced by 2021. At the heart of these efforts is our commitment to the Unilever Responsible Sourcing Policy. We look for teas, herbs, fruits and spices that fulfil a number of different certification schemes; from UTZ, Rainforest Alliance, Fair for Life and Organics certifications.
  • All T2 teabags are made entirely from plant-based sources
  • All of our teawares and accessories come from suppliers that are ethically audited by the SMETA 6.0 or BSCI standards to ensure that our suppliers benefit from their relationship with T2.
  • We’ve transitioned to plant-based polybags (the inner packaging your tea comes in) that break down within 12 weeks in home compost or water.
  • Our retail bags are now made from uncoated paper without any plastic lamination, making them 100% recyclable. We go through approximately two million retail bags per year, meaning this change will divert over 250 tonnes of waste from landfill annually.
  • We phased out the use of plastic straws in our stores.
  • Our in-store gift wrap and tissue paper (made from recycled paper) are all paper-based packaging without plastic lamination and are recyclable.
People & recruitment

People & recruitment

  • Over half of the leadership positions, and over three quarters of our global workforce are women.
  • We introduced flexible working hours to ensure T2 offers a work-life balance that suits all lifestyles and personal situations.
  • We are implementing ‘blind recruiting’ in 2020, which means that shortlisting job candidates is done without the hiring manager knowing an applicant’s name, date of birth, gender, educational institution or appearance.
  • We engaged specialised recruitment agencies to ensure we are hiring team members of all ages, backgrounds and identities.
Diversity & inclusion

Diversity & inclusion

  • Implemented an Acknowledgement of Country at all major Australian T2 events in recognition of indigenous Australian communities.
  • We officially celebrate events such as Harmony Day and International Day of Tolerance.

What does B Corp mean for my T2 experience?

That famous T2 experience you know, and love won’t change – we’ll still be delivering the same top quality tea flavours and in-store service.
In fact, all that’s changed is the positive impact your daily cuppa has made – cheers to sipping tea that tastes good and does a world of good!

From our friends at B Corp

"We are thrilled to have T2 on board as a certified B Corporation. Since it first began as a shop-front in Fitzroy T2 has grown to become a major brand in the tea industry. From the beginning T2 has had a focus on purpose, people and planet. Their passion for the hard work of managing impact throughout their supply chain has been a key driver for their certification, with so much work behind the scenes going into making T2 a significant leader in sustainable sourcing. It's a great development for B Corps throughout Australia and New Zealand for a brand like T2 to join the B Corp community and we're looking forward to seeing T2 continue to thrive."

- Andrew Davies, CEO B Lab Australia and New Zealand

Watch the B Corp video